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    Search Engine Optimization (SEO)

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Search engine optimization boosts the rank of your website for profitable search terms; attracting qualified leads to your website, and improving your bottom-line.

People are searching for your business right now. Are they finding you?

These days, when your potential customers want to buy the products or services, the first thing they do is to go online to get more information by typing in the keywords that make the most sense to them in google or other search engines.

Which means you lose if:

  • You don’t know what keywords people are using

  • Your Website isn’t optimized for those keywords

  • Your content doesn’t give them the information they want

  • You’re not using social media as a valuable tool

  • Your PPC (Pay Per Click) campaigns aren’t effective or they’re too expensive

When employing search engine optimization (SEO) on the sites, we have a knack for achieving higher rankings for client selected keywords/phrases.

A site, we have designed, can find itself sitting in the top ten positions at first page on popular search engines.

There's also a lot of information (that changes) about ranking your site in the top ten to twenty and we synthesize that information for effective search engine ranking.


Search Engine Optimization

The first thing you should know about web search optimization or better known as search engine optimization is the way they index a webpage.

Googlebot starts to index in the top left corner and leave the page in the bottom right corner. Now this sounds easy but the way you set your tables and cells or your divisions will affect the direction a spider reads your text. The order you set your division is the direction search engine will read your text. If one doesn’t know the direction Googlebot will take, it can get very confusing trying to read what search engines have to read every time they index a webpage.

Writing text must flow as smooth as possible for search engines as well as for the viewers. Look at it this way. If a viewer reads your text and find it to confusing, what will happen? When you build a website, think the same way for search engines.


Alternate Tags

Alternate tags is part of onpage optimization. They represent photos and graphics. As you might know, search engines do not see photos, or graphics, but they read text and they will read the text you write in the alternate tags. Now these words or sentence(s) you will write will affect the flow of your onpage text.

While keeping your viewers in mind, search engines is what ranks your website, therefore, you do not want to confuse them too much. As smart as their algorithm is, to have a problem reading a webpage might give you less web search results.

For example, if you write:

  • Website Toronto offers affordable and effective website services.

  • Then for one reason or another you insert a photo of the Ontario Center after the word affordable and before and effective.

  • The alternate tag for that photo you have written “Toronto Ontario Center” which is appropriate for the photo.

  • To search engines your sentence will now read, “Website Design Toronto offers affordable Toronto Ontario Center and effective website services.

  • Do you see how the alternate tag just changed the flow and the meaning of your sentence.

Note:

Not setting up your alternate tags will give you a code error and to many errors will give search engines a hard time to index your web page and that will not help your web search optiomizatin process.

The spider simulator removes the “html” tags and gives you an inside look at how search engine view a page.

Lynx is a text only web browser that will give you a view of what spiders see when they visit a page. Lynx require downloading and installation and is a little more complex to use.

 

  • On-site SEO
  • Off-site SEO
  • Warning

On-site SEO

• Link Exchange
• One-Way Inbound Link
• Use the Proper Keyword Anchor Text
• Link Popularity of the Partner Website
• Maintaining Links
• Research the Competition
• Page Rank Consideration of the Web Page you Link to
• Title Tag of the Page you Link to
• The age of the Web Page or Website
• URL Keyword Consideration
• What is the Partners Website About
• Keep Track of the amount of Inbound and Outbound Links

 


Off-site SEO

•Choosing the right Domain Name (URL)
• Navigation Structure
• Control Keyword Density
• Title Tags
• Description Tags
• Keyword Tags
• Alternate Tag
• Header Tags
• Bold Text
• Underline Keywords
• Italic Keywords
• Insert keywords in the proper place throughout the text content.
• Web Page Validation
• Creating New Web Pages if needed
• Tracking Target Keywords

 


What Kills a Website!

• Wrong choice for Domain Name (URL)
• Clone Website
• Clone Text
• Nearly Identical Pages on your Site (Mirror Pages)
• Duplicate Meta Tags
• No Description Tags
• Link Farm
• Hidden Text and Links
• A Sudden Spike in Link Building
• Irrelevant Anchor Links
• Irrelevant Keywords
• Linking to Bad Sites
• Linking to other Sites you Own
• Code Errors (Web Page not Validated)

 

 





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